Wuhan Yangtze International School, China
Graphic, Brand & Media Specialist, Marketing, Admissions & Communications
Job summary
Creates, curates, and manages all published content (images, video and written). Publicizes the school through graphic design, digital media and videography to provide a consistent brand to internal and external stakeholders.
This role involves:
• ensuring brand consistency and uniformity and enhancing school brand
• working with team to monitor customer base, trends, and the competitive market
• identifying, developing, refining, and executing a brand management strategy
• providing support for the MAC Team’s brand and multimedia initiatives to engage students and ultimately boosting enrollment
• creating high-quality graphic design, video, audio, or photography as needed
• leading all technical setup for shoots
• collaborating with MAC team, school staff, and management
• creating persuasive and informative written content for media projects
• managing school website
• carrying out other duties as requested by the supervisor
Qualifications and requirements
Has a Bachelor Degree with 3 years’ experience. Has a command of needed language and communication skills in a diverse background. Has coordinating skills. Demonstrates strong level of initiative. Is proficient in Microsoft Office, and related software.
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